Tag: Personal Branding

Networking: Anybody Can Do It with These Dozen Tips

Whether you are in human resources, communications, sales, underemployed or unemployed, you will hear the mantra “Network, network, network!” over and over again. Introverts may recoil with fear and claim that this tactic is not a match for your personality type. More outgoing individuals will dismiss the idea as something that comes naturally to someone …

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From the Archives of Make HR Happen – Those Times We Talked About Networking

When we talk to job seekers about the best way to find leads toward finding that dream job, one of the top three recommendations is always networking. When we consider our personal brands and attempt to carve out the niche where we belong, one of the top tools we use is networking. This is somewhat …

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Measuring Personal Influence

I hesitate to even use the words “personal brand” because this is a much maligned phrase that may mean everything or it may mean nothing. The concept of a brand has its origins in product marketing. Marketers have devised and mastered the art of establishing a company’s brand, are able to measure its impact, and …

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From the Archives of Make HR Happen – Those Times We Talked About Branding

I saw two people online debating the topic of branding. It may as well have been about calf roping and branding because neither knew what the other was talking about. We call so many things by a single definition and branding is one of the most confusing. Is it necessary? Yes. Is it not necessary? …

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The Lifeboat Game for Job Seekers

There is a classic exercise that is used in the classroom for teaching ethics called The Lifeboat Game. There are variations on the plot, but basically an ocean liner on a long voyage is shipwrecked and there are 15 people on a lifeboat in the middle of the ocean. It is soon learned that only …

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