Tag: Personal Branding

Guilt by Association

From the time our parents allowed us to venture beyond the front door and associate with other kids, we were warned to be careful. My mother always said to be careful at least three times before we left the house for any reason. My sister and I jokingly used the phrase “Be careful be careful …

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Job Seekers: Write a Script to Tell Your Story and Then Be the Star

Everyone is unique. We go about living our lives and most of the time we follow rules which force us to appear like everyone else. We pride ourselves on being individuals and then conform to norms that make us all the same. A job search is no different. In order to be accepted as a …

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The Weekender: Special Job Seeker Edition – Archives v.1

                  Job Seekers: Be Like Q-tips – We talk incessantly about personal branding and how much or how little it can mean to a job search. I still hold firm to my opinion that skills and accomplishments are more important than just a brand, but what do you …

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Job Seekers: Be Like Q-tips

Everybody’s mother taught them never to put anything in their ear larger than an elbow. Well, there goes the market for Q-tips. Unless, maybe… Rebranding the product! Your mother’s slogan is now printed on the side of the box “Warning: Do not insert swabs into ear canal” and the catch phrase is now “Variety of …

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Don’t Believe All You Hear About Personal Branding

In previous articles I have advised job seekers to think like a recruiter. Every step of the hiring process takes two parties to make it happen: candidate and company. Anyone looking for a new career opportunity is actually doing the same thing that recruiters or sourcers do when they are looking for someone to hire…only …

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