Personal Branding

Networking: Anybody Can Do It with These Dozen Tips

Whether you are in human resources, communications, sales, underemployed or unemployed, you will hear the mantra “Network, network, network!” over and over again. Introverts may recoil with fear and claim that this tactic is not a match for your personality type. More outgoing individuals will dismiss the idea as something that comes naturally to someone with an extraverted personality. You are both wrong. The one thing that is important no matter who you are or… Read More »Networking: Anybody Can Do It with These Dozen Tips

Measuring Personal Influence

I hesitate to even use the words “personal brand” because this is a much maligned phrase that may mean everything or it may mean nothing. The concept of a brand has its origins in product marketing. Marketers have devised and mastered the art of establishing a company’s brand, are able to measure its impact, and calculate its worth. Many of these expert marketing people show up on job seeker Twitter chats or other online forums… Read More »Measuring Personal Influence

From the Archives of Make HR Happen – Those Times We Talked About Branding

I saw two people online debating the topic of branding. It may as well have been about calf roping and branding because neither knew what the other was talking about. We call so many things by a single definition and branding is one of the most confusing. Is it necessary? Yes. Is it not necessary? Yes. When we begin the debate about personal branding, the definition is clear but its value is relative to the… Read More »From the Archives of Make HR Happen – Those Times We Talked About Branding

Guilt by Association

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From the time our parents allowed us to venture beyond the front door and associate with other kids, we were warned to be careful. My mother always said to be careful at least three times before we left the house for any reason. My sister and I jokingly used the phrase “Be careful be careful be careful!” to our kids mimicking Mom’s persistent loving concern. We were not always careful but we were always careful… Read More »Guilt by Association

Job Seekers: Write a Script to Tell Your Story and Then Be the Star

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Everyone is unique. We go about living our lives and most of the time we follow rules which force us to appear like everyone else. We pride ourselves on being individuals and then conform to norms that make us all the same. A job search is no different. In order to be accepted as a serious candidate there must be a certain amount of adoption of the standards set by those who are hiring. A… Read More »Job Seekers: Write a Script to Tell Your Story and Then Be the Star