Personal Branding

The Weekender: Special Job Seeker Edition – Archives v.1

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                  Job Seekers: Be Like Q-tips – We talk incessantly about personal branding and how much or how little it can mean to a job search. I still hold firm to my opinion that skills and accomplishments are more important than just a brand, but what do you do when your brand is worn out and not seen as useful anymore? Then it is time for retooling the… Read More »The Weekender: Special Job Seeker Edition – Archives v.1

Job Seekers: Be Like Q-tips

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Everybody’s mother taught them never to put anything in their ear larger than an elbow. Well, there goes the market for Q-tips. Unless, maybe… Rebranding the product! Your mother’s slogan is now printed on the side of the box “Warning: Do not insert swabs into ear canal” and the catch phrase is now “Variety of Uses.” The Unilever’s brand and marketing genius is one of the best I’ve seen for suggesting uses for their product.… Read More »Job Seekers: Be Like Q-tips

Don’t Believe All You Hear About Personal Branding

In previous articles I have advised job seekers to think like a recruiter. Every step of the hiring process takes two parties to make it happen: candidate and company. Anyone looking for a new career opportunity is actually doing the same thing that recruiters or sourcers do when they are looking for someone to hire…only in reverse. There is no official universal rulebook for either side, but both must create a play book and formulate… Read More »Don’t Believe All You Hear About Personal Branding