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Communications

Social Recruiting: Where You are Going is NOT on The Map (Yet)

History is often a straight line from the past to the present. People and politics can alter that course, but civilization seems to be predestined to advance because of natural forces that somehow eliminates the negative forces and builds on the positive ones. The history of social media in recruiting has not taken a straight line so far because the overall concept is always being influenced by monumental changes in the platforms that make it… Read More »Social Recruiting: Where You are Going is NOT on The Map (Yet)

Social Recruiting: Make a Plan or Plan to Fail

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Personal use of social media has been made too easy to use. The platforms that allow us to stay in touch with family, friends, and former colleagues even reminds us to wish a “Happy Birthday” to them and others… and we call people friends that we have never met. This is not a bad thing, but the same medium that provides so much information and entertainment also lures us onto dangerous turf. Ease of use… Read More »Social Recruiting: Make a Plan or Plan to Fail

Social Recruiting: Justification by the Numbers

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When everybody professes to be an expert on a topic there is a high probability that nobody is really an expert. Finding hard data to support a social recruiting program is a never ending quest. It is like looking for proof of extraterrestrial life by scanning the heavens with a radio telescope and getting excited when a blip on the scope shows signs of promise. Often space noise is just a million-year old star fart… Read More »Social Recruiting: Justification by the Numbers

Social Recruiting: The Importance of Missionaries for the Cause

What is the difference between a social media enthusiast and a social media missionary? I almost hesitate to use the term “missionary” because of the religious overtones of that word, but in this case it is 100% appropriate. Many people who are knowledgeable about the major social media platforms are ardent supporters and can argue passionately about their belief that this is the wave of the future. Unfortunately, they are just as wrong as the… Read More »Social Recruiting: The Importance of Missionaries for the Cause

Social Recruiting: Just As Fickle As Social Media

Have you noticed that print media is shrinking? No, not the number of newspapers that are printed but the physical size of many major newspapers is getting smaller. Pages literally roll off of the presses at unbelievable speeds in a four page width that is cut in half and automatically folded into sections. Since the late 1800’s the standard width of this roll for US presses was 54 inches. With competition from other media sources,… Read More »Social Recruiting: Just As Fickle As Social Media