The only thing that limits the expansion of social media is the human brain and expanding technology to meet the needs of communication and curiosity. Today’s social media usage has gone far beyond science fiction of a few years ago, so perhaps there is a clue into how future needs will be met in the fiction writer’s brain… or the technology geek. There are also dark clouds on the horizon if we allow technology to… Read More »What Is Next in Social Media?
One of the first uses of social media ties between a company and an individual is sales and marketing communications. Many miss this legitimate point: there is nothing different about the message if it is just warmed over crap on a different medium. The use of social media for recruiting is the probably the most significant use in that it contributes to both the lifeblood of a company and the livelihood of prospective employees. There… Read More »Social Media in Recruiting and Job Search
Many legally conservative or highly regulated companies are not only reluctant to enter into the realm of social media they are also extremely suspicious of employee use as well. Without seeing the advantages of participating in a global knowledge network, management sees it as a time waster that is to be blocked or severely restricted. This creates a conflict between those who join the company already involved individually with social media and see it as… Read More »Company Based Social Media Programs
The unique ability of social media to provide a channel for two-way communication makes it different from all other media. That one factor has done more to change our world than any other medium in history. We have evolved from consumers of information into a participative culture that gives everyone equal footing as transmitter of data as well as a receiver. Taking advantage of this gift of equality requires understanding what it is and how… Read More »Individual Use of Social Media
Again we are having a week that has been designated as Social Media Week. The first one was held in New York City in February 2009 and in September 2010 it was expanded to a twice-yearly event and expanded to more cities. The sponsor, SocialMediaWeek.org, has announced that the February 2013 event will include over 100,000 members in 26 cities around the globe. With almost everybody on the planet connected to everybody else through this… Read More »Social Medium at Large