Customer Relations

Ah, but you say customer service always matters. Not always. The outward-facing image of a company is only one of its many characteristics that must be prioritized relative to the external environment. I once worked with a crusty old marketing VP to ensure that a start-up company’s recruiting campaigns were consistent with product marketing. In a universe where everyone is concerned with projecting a positive brand image in the marketplace, collaboration such as this is… Read More »When Customer Service Doesn’t Matter