Influence

I hesitate to even use the words “personal brand” because this is a much maligned phrase that may mean everything or it may mean nothing. The concept of a brand has its origins in product marketing. Marketers have devised and mastered the art of establishing a company’s brand, are able to measure its impact, and calculate its worth. Many of these expert marketing people show up on job seeker Twitter chats or other online forums… Read More »Measuring Personal Influence