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Marketing

Off the Grid: Not Necessarily HR – Coded Messages

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We are pretty good at detecting crap messages in TV commercials. “4 out of 5 dentists recommend Trident to their patients who chew gum.” That one hasn’t been believable for decades… how do they know? My dentist never asked me if I chewed gum, so maybe he was that one holdout that didn’t recommend sugarless gum or any other kind of gum. Comedians also had a field day pointing out that the word Trident actually… Read More »Off the Grid: Not Necessarily HR – Coded Messages

When Customer Service Doesn’t Matter

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Ah, but you say customer service always matters. Not always. The outward-facing image of a company is only one of its many characteristics that must be prioritized relative to the external environment. I once worked with a crusty old marketing VP to ensure that a start-up company’s recruiting campaigns were consistent with product marketing. In a universe where everyone is concerned with projecting a positive brand image in the marketplace, collaboration such as this is… Read More »When Customer Service Doesn’t Matter

Shredding Day

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For my European and Aussie friends who are following me, this is not about a new strange American holiday when we all eat tumbleweed cereal. Shredding day is when I go through the pile of unopened mail which has accumulated and assumed to be junk. Yesterday was that day. Those selected from the pile that don’t make it past the first visual inspection get fed unopened to R2D2, as I lovingly call my office shredder,… Read More »Shredding Day