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You Don’t Know Anything (and Neither Do I)

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“The only true wisdom is in knowing you know nothing.” ~ Socrates Scholars are fairly certain that Socrates never actually wrote anything. Most of the philosophical marvels we take to be Socratic wisdom were penned by his follower Plato who was 40 years younger than the aging philosopher. My how times have changed! Generational differences in 400 BC Greece apparently did not preclude students from respecting their elders. Learning at the feet of the masters… Read More »You Don’t Know Anything (and Neither Do I)

The Weekender: Another Job Seeker Special Edition – Archives v.2

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            Corporate Compensation Guide for the Job Seeker – A popular topic of discussion among job seekers is how to negotiate salary when the day comes that an offer is forthcoming. It is also a popular topic on websites, blog posts, Twitter chats and around Starbucks…just about anywhere that is a forum for such a conversation. Family and friends will help with advice along with the professionals, but the result is… Read More »The Weekender: Another Job Seeker Special Edition – Archives v.2

The Weekender: Special Job Seeker Edition – Archives v.1

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                  Job Seekers: Be Like Q-tips – We talk incessantly about personal branding and how much or how little it can mean to a job search. I still hold firm to my opinion that skills and accomplishments are more important than just a brand, but what do you do when your brand is worn out and not seen as useful anymore? Then it is time for retooling the… Read More »The Weekender: Special Job Seeker Edition – Archives v.1

Job Seekers: Be Like Q-tips

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Everybody’s mother taught them never to put anything in their ear larger than an elbow. Well, there goes the market for Q-tips. Unless, maybe… Rebranding the product! Your mother’s slogan is now printed on the side of the box “Warning: Do not insert swabs into ear canal” and the catch phrase is now “Variety of Uses.” The Unilever’s brand and marketing genius is one of the best I’ve seen for suggesting uses for their product.… Read More »Job Seekers: Be Like Q-tips

Your Twitter Mind Tricks Won’t Work On Me

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Star Wars fans will read the title of this article and immediately have flashbacks to the mind control that a Jedi could willfully exert over others. One of my favorite scenes was when the overconfident Qui-Gon was trying to negotiate with the junk dealer Watto and pay with Republic credits. With a wave of his left hand the Jedi master insisted “Credits will do fine.” Over and over, Watto argued “No they won’t!” because “Jedi… Read More »Your Twitter Mind Tricks Won’t Work On Me