The only thing that limits the expansion of social media is the human brain and expanding technology to meet the needs of communication and curiosity. Today’s social media usage has gone far beyond science fiction of a few years ago, so perhaps there is a clue into how future needs will be met in the fiction writer’s brain… or the technology geek. There are also dark clouds on the horizon if we allow technology to… Read More »What Is Next in Social Media?
One of the first uses of social media ties between a company and an individual is sales and marketing communications. Many miss this legitimate point: there is nothing different about the message if it is just warmed over crap on a different medium. The use of social media for recruiting is the probably the most significant use in that it contributes to both the lifeblood of a company and the livelihood of prospective employees. There… Read More »Social Media in Recruiting and Job Search
Again we are having a week that has been designated as Social Media Week. The first one was held in New York City in February 2009 and in September 2010 it was expanded to a twice-yearly event and expanded to more cities. The sponsor, SocialMediaWeek.org, has announced that the February 2013 event will include over 100,000 members in 26 cities around the globe. With almost everybody on the planet connected to everybody else through this… Read More »Social Medium at Large
The Sales Funnel Concept directly relates to the Recruiting Funnel used by many companies and search firms. It would seem that the Recruiting funnel would directly relate to the Job Search Funnel and it does to a certain degree. Here again, perspective is important. In order to understand when the two processes are in alignment, it is important for both the recruiter and the candidate to not only know where they are in the process… Read More »Overlapping Funnels – Decision Making Part II
The Sales Funnel Concept is probably the best example of the funnel analogy being used as a snapshot and not a unique mapping device. Starting with multiple prospects and working downward through the funnel until it leads to the sale gives an obvious visual reference of starting big and ending small. This concept is also in use by many companies to depict recruiting new employees. The recruiting funnel begins with numerous candidates that are screened… Read More »The Sales Funnel Concept – Decision Making Part I